Serrala

I led a global rebrand to help Serrala break through a fintech landscape dominated by blue, green, and technical imagery. We introduced a warm, confident palette anchored by a bold ruby core—instantly differentiating the brand and adding energy and emotional resonance. The new visual system centered on movement and human connection, blending illustration with photography to create a more dynamic, relatable presence and close a key gap in the previous identity.

The brand launched simultaneously across EMEA, North and South America, and DACH, supported by a globally inclusive campaign. A series of high-impact ad campaigns integrated the Serrala logo mark into dynamic imagery, strengthening global recognition and recall.

Post-launch, the rebrand delivered measurable growth, driving a 30% increase in website traffic and expanding Serrala’s LinkedIn community to more than 100,000 followers.