Gold Naturals

I helped lead strategy and creative direction for Gold Naturals, a CBD wellness company entering a highly saturated market. Our approach focused on clear, benefit-driven positioning around stress relief, sleep support, and muscle and joint wellness, paired with messaging rooted in purity and natural effectiveness. I led the development and launch of the complete brand system, including logo, website, packaging, product photography, and marketing and trade show materials. The result was a cohesive, premium brand that cut through a saturated market, clearly communicated product benefits, and built early trust with wellness-focused consumers.